2024 Fourth Quarter Analytics

How many new pages of content did installations create last quarter?

Web managers created a total of 291  new pages on EPW in the last quarter. It's important to note that the total excludes data from, calendar events, and directory pages.

• The engagement rate for EPW is at 56%.
• There are a total of 5,809,297 users made a visit to EPW.

• Of those users 2,175,863 are new

Insights & Recommendations

ACS 

1. Request for Verification of Gold Star Pages Accessibility: The pages for Gold Star Children’s Day and Gold Star Mothers and Family Day are currently showing minimal traffic in our analytics reports. Furthermore, attempts to locate these specific landing pages under the "HQ Happening" section have been unsuccessful. I would appreciate assistance in verifying the live status and accessibility of these pages. Could you confirm if they are live and accessible? Additionally, please provide the exact URLs if available. 

2. Decline in Engagement and Traffic for Army Emergency Relief (AER): The AER program saw a 6.0% decline in total users and a 3.3% drop in new users year-over-year, suggesting that fewer people are accessing these resources. While engagement has improved slightly to 62%, indicating meaningful interaction from current users, the reach is still limited. Increasing visibility on main pages or high-traffic areas could help connect more users to these vital support resources.

3. Challenges in Army Spouse Employment, Career, and Education Information Page: This page experienced a 4.9% decrease in total users and a 9.6% drop in new users, potentially due to competing career campaigns. Even though engagement increased to an impressive 84%, the decline in new users highlights the need for additional outreach efforts. Social media campaigns or homepage promotion could help draw new visitors and reinforce the page’s importance in providing career and educational support.

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BRD 

• High User Engagement in Outdoor Recreation Despite Decline in New Visitors: While the BRD Recreational Lodging program saw a 7.7% decrease in overall traffic, the engagement rate significantly improved by 29.1%, reaching 72%. This suggests that users who do visit find the content increasingly engaging, even as fewer new visitors arrive. Promoting popular features like reservations or maps (with over 22,000 clicks and 94,000 downloads) could drive greater engagement.

• Surge in User Interest for Strong B.A.N.D.S. Campaign: The Strong B.A.N.D.S. pages experienced a notable 36.7% increase in total users, with new users up by 182.2%, demonstrating highly effective recent outreach efforts. The engagement rate skyrocketed to 75%, a 216.5% increase, indicating that users are finding the campaign’s content highly relevant. Spotlighting the Strong B.A.N.D.S. success might boost awareness and engagement with other similar fitness or wellness content across the site.

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CYS 

• Strong Engagement Despite Decreased Traffic in Child Development Centers (CDC): Although the CDC program experienced a 10.1% decrease in total users, the engagement rate saw a significant boost of 46.7%, reaching 71%. This suggests that while fewer visitors accessed CDC resources, those who did found the content increasingly relevant. Highlighting this improved engagement might encourage deeper exploration of similar resources by users.

• High Interest in Youth Services and Improved Engagement: The Youth Sports and Youth Centers sections showed consistent growth in user numbers and engagement. The Youth Sports pages, for example, achieved a 64.1% rise in engagement, reaching 70%. This highlights a sustained interest in youth activities, making it a prime area to emphasize for users looking for popular, community-driven content.

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Support Services

• Increased Engagement but Shorter Sessions: While some sections like NAF Personnel Services show a notable 33.5% increase in engagement, the average session time has decreased by 6%. This indicates that visitors may be finding information more quickly, though there’s potential to enhance the time they spend interacting with additional content. Consider prominently linking to related resources or popular topics to guide users through a broader site experience.

• Strong Growth in CEAT and Home-Based Business (HBB) Programs: Both the CEAT and HBB programs are showing impressive growth in user engagement. CEAT, for instance, saw an 8.8% increase in users, with a 220.4% surge in engagement. Similarly, HBB attracted more new users with a 17.4% increase, reflecting effective outreach. Highlighting these sections could amplify visibility for users looking for programs with proven interest and success rates.

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