2024 Second Quarter Analytics
How many new pages of content did installations create last quarter?
Web managers created a total of 332 new pages on EPW in the last quarter. It's important to note that the total excludes data from calendar events, and directory pages.
- The engagement rate for EPW was 58%
- There were a total of 5,018,842 views
- There were a total of 1,808,425 users made a visit to EPW last quarter
- Of those users 1,732,591 are new
Insights & Recommendations
ACS
To prioritize the Mobilization, Deployment & Stability Support Operations (MD&SSO) and Relocation Readiness programs within the Army Community Service (ACS), particularly in light of their recent growth in user engagement, it is essential to align these programs with enhanced digital marketing strategies and user-focused content optimizations.
- Digital Campaigns: Develop specific campaigns around key times of military movement cycles, using social media and email marketing to provide timely and relevant information.
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BRD
The launch of new golf pages contributed significantly to the increase in traffic for the Golf program.
- It is recommended to strategically utilize 'sticky search' for the term golf, ensuring the most relevant and frequently accessed information is prominently displayed at the top of search results. https://carson.armymwr.com/csgc
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CYS
- The Month of the Military Child (MOMC) campaign is demonstrating a robust start well ahead of April, with an impressive 62% engagement rate, an increase of 83.9% from previous figures. This significant uptick in engagement highlights the campaign's success in capturing and retaining audience attention. Such a high level of user interaction suggests that the content is not only reaching its intended audience but also striking a resonant chord, fostering meaningful connections and affirming the campaign's strategic direction and content quality. This performance sets a positive tone for the campaign's continued rollout.
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Support Services
- Tracking for the CHRA Employment Campaign has been successfully established. Utilizing Google Tag Manager (GTM), we have implemented Floodlight Counter tags, which are crucial for capturing and analyzing user interactions with the campaign's web pages.
- Update all HTTP links to HTTPS, starting with the most clicked and trafficked ones, such as those leading to USAJobs.gov.
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