2023 Third Quarter Analytics
Research & AnalysisJuly 11, 2023
How many new pages of content did installations create last quarter?
Web managers have created 359 new pages on EPW in the last quarter. Please note that the data from the EPW Page Report, calendar events, and directory pages are not included in this total.
- 2,434,036 users made a visit to a G9 website, totaling over 6,587,255 pageviews!
- 5.8% increase in users compared to the previous year.
Insights & Recommendations
ACS
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Have installations create a Happening titled “Counseling Resources” and include detailed guides on counseling resources available to military personnel and their families, from military support programs to online resources.
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Make sure installations have the Military & Family Life Counseling pinned to their website home page.
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BRD
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Travel and Accommodation Services: Capitalize on the search interest in travel and accommodations by offering comprehensive travel information, deals on hotels, rentals, RV parks, campgrounds, cabins, and wedding venues.
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Prioritize user-friendly reservation systems.
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CYS
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In May, an important update was made to the Army MWR website by adding a contact form specifically for the Family Child Care (FCC) program. This contact form aimed to facilitate communication and engagement with visitors interested in the FCC program. The data shows that the contact FCC page received a total of 57 visits. Out of those visits, there were 17 submissions made through the contact form.
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The Contact form on the FCC page has a Conversion Rate of 29.82%.
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Support Services
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Based on the search term analysis, it is advisable to add contact information or create a dedicated contact page within the NAF (Non-Appropriated Funds) area. This recommendation stems from the significant number of searches related to the term "email."
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