2025 First Quarter Analytics
FY25 Q1 Website Visits and Users Overview
In the first quarter of FY25, ARMY MWR websites demonstrated steady growth in user engagement and visits. Total users and page views increased, showcasing effective digital outreach and sustained interest in the services offered.
- Total Visits: 1,152,535 (+3.8% YoY)
- Total Users: 428,891 (+2.1% YoY)
- New Users: 402,356 (+2.7% YoY)
- Views per User: 2.68 (+1.8% YoY)
These gains indicate a successful start to FY25, with metrics suggesting increased traction among returning and new users.
FY25 Q1 ACS Website Traffic Overview
Site traffic for ACS-related ARMY MWR installations showed a strong start to FY25, with an overall increase in total users and new users. Organic search remained the dominant channel driving traffic, while direct visits and referral sources also contributed significantly. Some installations experienced remarkable growth in user engagement, demonstrating the success of targeted digital outreach efforts.
Key Metrics:
- Total Users: 90,455 (+16.7% YoY)
- New Users: 65,261 (+17.6% YoY)
- Page Views: 169,751 (+24.8% YoY)
- Sessions: 122,371 (+20.1% YoY)
- Engagement Rate: 60% (-4.5% YoY)
FY25 Q1 BRD Website Traffic Overview
BRD pages experienced slight declines in traffic and engagement metrics compared to the previous year. Organic search remains the primary driver of traffic, contributing significantly to user acquisition. Despite the decreases, the program maintained strong engagement rates and a high average session time, demonstrating consistent interest from users.
Key Metrics:
- Total Users: 776,278 (-3.3% YoY)
- New Users: 598,717 (-4.2% YoY)
- Total Page Views: 1,690,497 (-1.2% YoY)
- Sessions: 1,131,896 (-2.7% YoY)
- Engagement Rate: 64% (-1.1% YoY)
- Average Session Time: 2 minutes, 46 seconds (-4.8% YoY)
FY25 Q1 CYS Website Traffic Overview
CYS pages exhibited strong growth in traffic and engagement metrics compared to the previous year. Organic search remains the dominant channel for driving traffic, contributing significantly to user acquisition. Improvements in total users, new users, and engagement rates underscore growing interest and interaction with CYS-related content, even as minor declines in session duration and pageviews per user suggest opportunities for optimization.
Key Metrics:
- Total Users: 231,685 (+9.4% YoY)
- New Users: 168,350 (+9.6% YoY)
- Total Page Views: 1,690,497 (-1.2% YoY)
- Sessions: 1,131,896 (-2.7% YoY)
- Engagement Rate: 61% (+6.0% YoY)
- Average Session Time: 2 minutes, 30 seconds (-4.5% YoY)
FY25 Q1 SS Website Traffic Overview
The first quarter of FY25 showcased robust user engagement across three core programs: NAF Personnel Services, CEAT, and Home-Based Business (HBB). Organic search and referral channels were the primary traffic drivers, reflecting effective digital strategies. Career-focused pages, particularly the /careers section, garnered substantial interest and directed users to external resources. These results highlight successful efforts to maintain visibility and engagement with key audiences.
In the first quarter of FY25, ARMY MWR websites demonstrated steady growth in user engagement and visits. Total users and page views increased, showcasing effective digital outreach and sustained interest in the services offered.
