Marketing

Alternative Terms for Home Life

UX Lab Added by Jessica Dunbar - PortlandLabsAugust 16, 2024

This A/B test aims to assess the impact of replacing the "Home Life" term in the main navigation menu with alternative terms on user engagement and site performance. The metrics tracked include click-through rates (CTR), page views, time spent on site, bounce rates, and overall user...

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This guide provides an easy-to-understand summary of various Matomo Analytics reports and what they reveal about your website’s performance.

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Metrics Glossary

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