Matomo (MTO) is a new web analytics tool being introduced for Army MWR to track and analyze website performance while ensuring complete data control and security. Unlike Google Analytics, Matomo provides CAC card authentication for secure access and allows personnel to manage their own accounts.
The introduction of MTO will affect all Army MWR personnel who are involved in tracking and analyzing website data. This includes webmasters, digital marketing professionals, and other personnel who use Google Analytics to track website performance.
Google Analytics is no longer accessible to most users due to increased restrictions, and users unable to create and use google accounts leading to the adoption of Matomo (MTO) as the primary analytics platform.
This shift is driven by the need for improved data security, privacy, and customized analytics tailored to Army requirements. The new analytics offer advanced features that will help the Army make more informed decisions, improve website performance, and enhance user experience.
MTO will be implemented across all Army MWR websites, including MWR, WCAP, AFRC, Brand Central, and MWR Resource Center platforms. In total there are 94 websites using MTO
Training sessions will be provided to ensure that all users are equipped to effectively manage their data and reporting needs.
The rollout of MTO will occur over the next few months with a phased approach.
In the first quarter of FY25, ARMY MWR websites demonstrated steady growth in user engagement and visits. Total users and page views increased, showcasing effective digital outreach and sustained interest in the services offered.
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