Reports Glossary
MarketingSeptember 27, 2024
Metrics Definitions
| Metric | Description |
|---|---|
| Actions - Main Metrics (Actions) | Offers a general overview of visitor activities on your website, such as page views, searches, downloads, and link clicks. It’s a great starting point to see how users interact with your content. |
| All Channels (Referrers) | Displays a unified view of all the channels bringing traffic to your website, including search engines, websites, and campaigns. Helps you understand where your visitors are coming from. |
| All Websites Dashboard (All Websites) | Provides a general overview of visitor metrics for each of your websites. Useful for comparing performance across multiple sites. |
| Audio Resource URLs (Media) | Shows the specific URLs of audio files that visitors listened to. Helps you see which audio content is engaging your audience. |
| Audio Resources URLs Grouped (Media) | Groups audio files with the same name but different formats. This report is helpful for understanding the overall popularity of your audio content. |
| Audio Titles (Media) | Lists the titles of audio files your visitors have listened to. Useful for evaluating which audio content is most appealing. |
| Audio per Hour in Website's Timezone (Media) | Displays when your audio content is being played throughout the day in your site’s timezone. Helps you identify peak listening times. |
| Browser Plugins (Visitors) | Shows which browser plugins your visitors have enabled. This information can help you optimize your site for the most common configurations. |
| Browser Engines (Visitors) | Breaks down visitor browsers by their underlying engine, helping you understand which browser technologies are being used to view your site. |
| Browser Version (Visitors) | Lists the specific browser versions visitors are using. Useful for ensuring your site is compatible with the most popular versions. |
| Browsers (Visitors) | Displays the types of browsers visitors use to access your site. Helps you ensure your site performs well across different browsers. |
| Channel Type (Referrers) | Shows how visitors are reaching your site, whether through direct entry, search engines, websites, or campaigns. This helps you understand which channels are most effective. |
| City (Visitors) | Lists the cities visitors are accessing your site from. Useful for geographic targeting and understanding your audience location. |
| Configurations (Visitors) | Displays the most common combinations of operating systems, browsers, and screen resolutions used by your visitors. Helps you optimize the user experience for these configurations. |
| Content Name (Actions) | Shows the names of content items that visitors viewed or interacted with. Useful for understanding which content pieces attract the most attention. |
| Content Piece (Actions) | Displays specific pieces of content that were viewed or interacted with, providing insight into what content is engaging visitors. |
| Continent (Visitors) | Shows the continents from which your visitors are connecting, helping you identify where your global audience is located. |
| Country (Visitors) | Displays the countries visitors are accessing your site from, which can inform your regional marketing strategies. |
| Custom Variables (Visitors) | Provides information on custom variables you’ve set up, showing how visitors interact with specific site elements. Useful for tracking custom behaviors. |
| Days to Conversion (Goals) | Shows the number of days it takes for visitors to complete a goal, such as making a purchase or signing up. Helps you understand the customer journey. |
| Device Brand (Visitors) | Displays the brands of devices visitors use, such as Apple or Samsung. Useful for tailoring content to the most popular devices. |
| Device Model (Visitors) | Shows the specific models of devices visitors are using, helping you understand the device landscape of your audience. |
| Device Type (Visitors) | Breaks down the types of devices used by visitors, such as desktop, mobile, or tablet. Useful for optimizing your site design for different device types. |
| Downloads (Actions) | Lists the files downloaded by visitors. Helps you track which downloadable content is most popular. |
| Entry Page Titles (Actions) | Shows the titles of the first pages visitors see when they enter your site. Useful for understanding the effectiveness of landing pages. |
| Entry Pages (Actions) | Lists the specific pages visitors enter your site on, providing insights into how users begin their journey on your website. |
| Event Actions (Actions) | Displays the number of times each event action, such as clicks or video plays, occurred on your site. |
| Event Categories (Actions) | Shows the categories of tracked events, helping you understand the types of interactions visitors have on your site. |
| Event Names (Actions) | Lists the names of tracked events and how often they occur, offering insight into specific user interactions. |
| Exit Page Titles (Actions) | Shows the titles of pages where visitors exit your site. Helps identify where visitors are dropping off. |
| Exit Pages (Actions) | Displays the specific pages where visitors leave your site, providing insight into potential exit points or problem areas. |
| Forms Overview (Forms) | Provides a summary of how your forms are performing, including views, submissions, and conversions. Useful for understanding form effectiveness. |
| Goals Overview (Goals) | Shows how well visitors are converting specific goals on your site, such as completing a purchase or filling out a form. |
| Keywords (Referrers) | Lists the search keywords that brought visitors to your site. Helps identify which search terms are driving traffic. |
| Language Code (Visitors) | Shows the language settings of visitors' browsers, helping you understand the preferred languages of your audience. |
| Length of Visits (Actions) | Displays the distribution of visit lengths, providing insight into how long visitors spend on your site. |
| Media Summary (Media) | Provides an overview of media consumption, including audio and video content. Useful for understanding overall media engagement. |
| Operating System Versions (Visitors) | Shows the operating systems used by visitors, broken down by version. Helps ensure compatibility across different systems. |
| Outlinks (Actions) | Lists external links visitors clicked on to leave your site. Helps track how visitors navigate away from your content. |
| Page Titles Following a Site Search (Actions) | Displays the pages visitors clicked on after using your site’s search function. Helps identify the content visitors are seeking. |
| Page URLs (Actions) | Shows the URLs of pages visited, providing a detailed view of user navigation on your site. |
| Page Titles (Actions) | Displays the titles of pages visited. Useful for identifying the popularity of specific content. |
| Pages per Visit (Actions) | Shows how many pages are viewed during each visit, giving insight into user engagement and site navigation. |
| Performance Overview (Actions) | Provides an overview of how quickly your site loads and becomes interactive. Useful for optimizing page speed and performance. |
| Provider (Visitors) | Displays the internet service providers used by visitors. Helps understand the technical context of your audience. |
| Referrers Overview (Referrers) | Shows the channels, such as search engines or social media, that drive traffic to your site. |
| Region (Visitors) | Displays the regions from which visitors are accessing your site. Useful for regional marketing strategies. |
| Returning Visits (Actions) | Compares metrics for new and returning visitors, showing how well you retain your audience. |
| SEO Web Vitals (Referrers) | Measures user experience elements like load times and visual stability, which can affect your search engine rankings. |
| Screen Resolution (Visitors) | Shows the screen resolutions visitors use, helping you optimize your site’s design for different devices. |
| Search Engines (Referrers) | Lists the search engines that referred visitors to your site, helping you understand where search traffic is coming from. |
| Search Keywords with No Results (Actions) | Shows the keywords visitors searched for on your site that returned no results. Useful for identifying content gaps. |
| Site Search Keywords (Actions) | Lists the search terms visitors used on your site’s internal search engine. Helps understand what content visitors are looking for. |
| Social Networks (Referrers) | Shows which social networks referred traffic to your site, helping you measure the impact of your social media presence. |
| User IDs (Visitors) | Displays metrics for individual user IDs, helping you track user behavior at a granular level. |
| Visits Summary (Visitors) | Provides a general overview of visitor behavior, including total visits and average visit duration. |
| Visits by Day of the Week (Visitors) | Shows the number of visits your site received on each day of the week. Useful for identifying peak traffic days. |
| Visits by Days Since Last Visit (Actions) | Displays how many visits were from returning visitors based on the time since their last visit. |
| Visits per Hour in the Site's Timezone (Visitors) | Shows the time of day visitors access your site based on your site’s timezone. |
| Visits per Local Time (Visitors) | Displays the time of day visitors access your site based on their local time. |
| Visits to Conversion (Goals) | Shows how many visits are made before a visitor completes a goal, such as making a purchase. |
| Web Browser Language (Visitors) | Shows the languages set in visitors’ browsers, which can help with language-specific content targeting. |
| Websites (Referrers) | Lists the websites that referred traffic to your site, helping you understand which external sites are driving visits. |
This guide provides an easy-to-understand summary of various Matomo Analytics reports and what they reveal about your website’s performance.
