2024 U.S. ARMY WCAP Olympics and Paralympics
Research & AnalysisSeptember 12, 2024
BLUF:
The U.S. Army's World Class Athlete Program (WCAP) has made significant progress in driving traffic and engagement ahead and during the 2024 Summer Olympics and Paralympics in Paris. The program allows soldier-athletes to compete at the Olympic level while serving military duties.
Key engagement metrics for WCAP-related content show strong growth:
- New Users: 78,539, reflecting a substantial increase in audience engagement.
- Total Views: 193,722 views across WCAP-related pages.
- 60% engagement rate, showing that users are highly engaged with the content.
Key Traffic and Pages:
- Popular athlete pages, including the rugby sevens athlete 1st Lt. Samantha Sullivan (13,040 views)
- The boxing 10,039 views), is drawing considerable interest from the public.
Sweepstakes:
- The sweepstakes page drew 703 visitors
- 181 users successfully entering the sweepstakes
- 26% conversion rate!
This strong conversion reflects high user interest and effective promotional strategies.
Overall, these metrics highlight growing visibility for the U.S. Army WCAP as soldier-athletes prepare for the Paris 2024 Olympics and Paralympics, demonstrating the program's success in engaging audiences through targeted campaigns and digital outreach.