UX Lab
Alternative Terms for Home Life
This A/B test aims to assess the impact of replacing the "Home Life" term in the main navigation menu with alternative terms on user engagement and site performance. The metrics tracked include click-through rates (CTR), page views, time spent on site, bounce rates, and overall user...
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Testing Process & Methodology
Write Out a Roadmap: Creating a detailed roadmap is essential for defining goals, priorities, risks, and timelines. This roadmap will guide our testing process and keep all contributors informed. Identify Goals: We define our conversion...
A/B Testing Roadmap & Current Initiatives
The A/B Testing roadmap is shaped by collaboration between PortlandLabs, the G9 Team, and the CAT (Content Access Team). The G9 Team provides strategic direction and ensures alignment with Army MWR objectives. Ideas from PortlandLabs and the CAT...